About us

High-class customer experience and human-centric innovations

We are your partner in business transformation. We offer the tools and expertise to help you succeed in rapidly changing environment.

      • Build new value networks and business partnerships
      • Develop organisational culture, teams or management processes
      • Find new market-proven product or service concepts
      • Leverage digitalisation, 3D printing or other novel technologies
      • Boost innovation and discover new revenue generation models

Pekka Ketola

Pekka is the CEO and a co-founder of Ideascout. He has a PhD in Philosophy from the University of Tampere. He is a passionate innovator and a researcher with 20 years of practical experience in user-centric product development and innovation management.

Pekka is a co-creation pioneer and a visionary entrepreneur with unique insight on future opportunities, customer-centric design and creative problem solving. He has a great ability in perceiving large strategic entities and takes unexpected perspectives.

+358 50 55 34 783



Petri Pitkänen

Petri is an entrepreneur, a passionate innovator and a co-founder of Ideascout. He is a co-creation practitioner, a conceptual designer and a product developer who easily turns complexities into simple solutions.

Petri’s focus is in city-scale opportunity exploration and in Ideascout Group he leads Scouter business, a radical product development of light electric vehicle systems transforming modern urban cities into people-centric environments. Prior to Ideascout, Petri had over 10 years’ international experience at Nokia in various innovation and development roles.

+358 50 48 67 487



Vesa Lahtinen

Vesa is a customer manager in Ideascout. He has extensive knowledge of Finnish media & advertising industry and has over 20 years of experience from leading various brand development programs, marketing campaigns or managing creative agencies.

Unique customer experience is an important priority for Vesa. He is an expert in designing superior services across multiple sectors. He develops new business solutions and unconventional value networks. Vesa is good at motivating people and helping them to achieve their very best.



Ideascout Group