About us

High-class customer experience and human-centric innovations

We are your partner in business transformation. We offer the tools and expertise to help you succeed in rapidly changing environment.

      • Build new value networks and business partnerships
      • Develop organizational culture, teams or management processes
      • Find new market-proven product or service concepts
      • Leverage digitalization, 3D printing or other novel technologies
      • Boost innovation and discover new revenue generation models

Pekka Ketola

Pekka is the CEO and a co-founder of Ideascout. He has a PhD in Philosophy from the University of Tampere. He is a passionate innovator and a researcher with 20 years of practical experience in user-centric product development and innovation management.

Pekka is a co-creation pioneer and a visionary entrepreneur with unique insight on future opportunities, customer-centric design and creative problem solving. He has a great ability in perceiving large strategic entities and takes unexpected perspectives.

+358 50 55 34 783

pekka@ideascout.fi

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Petri Pitkänen

Petri is an entrepreneur, a passionate innovator and a co-founder of Ideascout. He is a co-creation practitioner, a conceptual designer and a product developer who easily turns complexities into simple solutions.

Petri’s focus is in city-scale opportunity exploration and in Ideascout Group he leads Scouter business, a radical product development of light electric vehicle systems transforming modern urban cities into people-centric environments. Prior to Ideascout, Petri had over 10 years’ international experience at Nokia in various innovation and development roles.

+358 50 48 67 487

pete@ideascout.fi

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Tiia Rajala

Tiia is skilled at seeing things from different perspectives. She manages projects, organizes information effectively, and serves as a connector between people, ideas, and issues. With strong empathy and teamwork skills, she encourages and inspires others to discover new opportunities.

tiia@ideascout.fi

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Ideascout Group